Online Seminar #46 - RFM Analysis for Sales Data
RFM Analysis helps you understand your customers better based on the following three metrics.
- Recency - how recent they have purchased
- Frequency - how often they have purchased
- Monetary - how much they have spent
You can use these metrics to score the customers and segment them so that you can take more optimized actions to improve your business.
In this seminar, Kan presents a way to prepare and visualize data for RFM Analysis.
You can check other past seminars on this page.
For the upcoming seminars, check out our Exploratory Online Seminar page!
Video
Here is the recorded video.
Slides
Here is the slides that I used in the seminar.